Growing Your Business

Whether you are just starting out online or you have been doing Internet Marketing for years you have one issue in common:

The goal of finding or attracting great quality downline members to build your team and your business.

The long term success of your company or your own affiliate work will depend on how well you can accomplish this single task. So, let’s take a quick look at what you need to have in place so people who are, indeed, already good affiliates will want to be a part of your team and will want to spread the word about what you are doing. Those marketers are out there doing their own thing. And some are doing some great due diligence when they look for which companies to align themselves with.

What do YOU need to have in place?

• An identity. First of all you cannot be invisible. Did you ever buy a car from an invisible salesman? Or open a bank account with a person you did not feel comfortable with? Not likely. It takes a huge leap of faith and a large portion of courage to step up to the plate and say- “This is ME – This is who you are working with and this is how I can help you reach your goals.” And then put your photo, not your baby picture or your dog’s, YOUR professional photo or at least a decent likeness of you. Don’t hide behind your hand! That is like putting up a blank billboard on a highway and standing behind the post saying – “This is my billboard.” I doubt if that has ever been an effective way to advertise or publicize or announce your presence.

I doubted that for a long time. Always thinking the product comes first. The company comes first. Maybe now and then in certain situations it does work that way. But for the most part online you must be VISIBLE and recognized for what you do and WHO you are. Sometimes your success is as much related to who knows you as it is to what you can do.

• A good and functioning system. Babbling about and shifting directions every day or every week does not build confidence. Somehow YOU got to where you are. What methods will you teach those who follow you? What tools will you provide for them to ensure they can duplicate your success? You see, they have to be able to teach their new people too and the sooner the better.
• Terrific and professional personalized service. You MUST stand out from the crowd and giving your affiliates outstanding service and value that meets their personal needs WILL make a difference in their loyalty.
• Good financial returns. That almost goes without saying, but it must be said. A good affiliate wants to be rewarded right away, up front AND regularly, on time and for the long haul. You must learn how your company’s compensation plan works and how it benefits them as much as you know how it benefits you. What kind of results do you get from what kind of marketing? Eh? There is another good question.
• Stunning and stable reputation. In a world full of jaded prospects and “snake-oil” salesmen YOU must be startlingly distinctive and have a solid professional reputation. If you don’t have one yet, build it. Build your business on principles of integrity and postive ethics and people will learn you can be trusted. People will look to you for advice. I did not believe this until I did a little self evaluation and noticed that is exactly how I decide who I will work with.

I am hearing the words of an old song from “South Pacific” (classics are a favorite of mine).

Getting to know you… getting to know all about you…

you are precisely… my cup of tea…

Well, even though it is true that I drink tea, it is not essential that the members of my team are precisely my cup of tea. Diversity is healthy for all of us. But we must take time to get to know who we are and what is important to each of us. Learning what strengths we each bring to the team and how to put those pieces together is what makes the difference between a good leader or a good affiliate and the average downline member who drifts from program to program wondering why nothing works.

Join me for a ‘virtual cup of tea’ and tell me why you want to work together. What makes YOU a good affiliate for me? What makes me a good leader for you? Contact me and we shall see.

Meanwhile, start assessing what you are doing that will set you apart from the crowd in a good way to help you build your business.

If you are floundering about which direction to go right now and trying to sort out too many things all at once you might benefit from some time at a membership site that I have found to be exceptionally helpful and I go back there about once a week to see what is new or for a short refresher. Marketers’ Relief is the name of that site.

Marketers Relief

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